Most businesses buy a phone system once every 7-10 years. Here are the 12 questions to ask any provider before you sign — so you don't end up with a system you regret.
Businesses don't replace phone systems often. Most NYC offices live with whatever they bought for 7-10 years before considering an upgrade. The decision you make today determines what your office sounds like, how your customers reach you, and how much you spend on communication for the next decade.
That's a lot of weight on a decision most business owners make in a few weeks based on three sales calls. Here are the 12 questions every NYC business should ask before signing a phone system contract.
If the answer is "we mail you a box and you set it up," that's not a phone system company — that's a software vendor. Real installation means a technician at your office configuring everything to your workflow. Callifi installs every system on-site across the NYC tri-state area.
Ask for a phone number. Call it. Did a real person answer or did you hit a phone tree? If they're hard to reach during the sales process, support after the sale will be worse.
Get a written list of what's included. Things to verify: unlimited domestic calling, voicemail, mobile app, desktop softphone, auto-attendant, call recording (basic), call queueing, conference calling, and basic IVR. If any of these are extra, the advertised price isn't the real price.
The advertised $19.99/user becomes $32-45/user after fees. Get a sample invoice or a written breakdown of every fee. Real fees include FCC regulatory fees, federal universal service fund, and local taxes — those are unavoidable. Beware of fees disguised as "compliance," "carrier recovery," or "infrastructure" — those are profit padding.
If a multi-year contract is the only option, the provider needs you locked in because they know they'd lose customers without it. Confident providers offer month-to-month. Callifi has both — month-to-month or term agreements with better pricing.
This should always be yes (federal law). The follow-up question: how long does porting take, who handles it, and what's the process? A proper port takes 5-10 business days with no downtime.
Both should be standard. The mobile app needs to make and receive calls using the business number (with the office showing on caller ID). The desktop softphone should let staff use their computer as a phone with a headset.
Modern phone systems route after-hours calls based on programmable schedules — different greetings, different routing, voicemail with email transcription. Ask for a demo of how the after-hours setup works for your specific business.
If the office internet goes down or there's a power outage, what happens to incoming calls? Good systems automatically reroute to mobile apps, voicemail, or backup numbers. Bad systems just drop calls until power and internet come back.
If you use a CRM (Salesforce, HubSpot, Zoho), EMR (Epic, Athena, Practice Fusion), or practice management software, ask about integration. Click-to-dial, screen pops with caller info, and call logging into the CRM are common needs.
How fast can you add a new user? How is it billed? Can you remove users mid-cycle? With hosted VoIP, adding a user should take minutes and billing should be prorated. With legacy systems, every change requires a service ticket.
Get specifics. "We respond quickly" means nothing. Ask: what's your average response time for emergency issues? Non-emergency? Are there guaranteed SLAs? Is on-site service included or extra?
Any provider with happy customers should be willing to give you 2-3 references. Talk to them. Ask about their actual experience, not a sales pitch. If a provider can't or won't provide references, that's a red flag.
Print the checklist. When you talk to providers, take notes on each question. The answers will quickly separate the providers who do this well from the ones who hope you won't ask.
If you're shopping for a phone system in NYC, we'll happily answer all 12 questions in a 15-minute call. Schedule a free assessment or call (212) 423-1234.