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Callifi: Customer-First Telecom Veterans Leading the VoIP Charge

Enterprise Networking Magazine interviewed Callifi co-founders Sasson and Gilad Abada. They discussed the current state of the business VoIP provider landscape and how it setting a new standard based on their family’s lifetime of experience in telecom.

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Sasson Abada

It is proactive to help assess and fix any issues that may arise. “We become a part of our customers’ teams. Together with their employees, IT, and other relevant stakeholders, we design, implement, train, service and support custom systems that work around their needs ” explains Gilad Abada, Chief Technology Officer and Co-Founder. Throughout the process, Callifi’s “communication craftsmen” bring their expertise into each client’s telecom system to ensure that they are getting the most value possible out of their system.

Callifi is proud to bring this customer-first approach to every customer. Sasson cited an example where Medical office customers were able to stay in communication with patients during power outages with its redundancy and proactive monitoring even during Hurricane Sandy which literally helped ease life or death issues while offices with competitor providers weren’t as fortunate. “We treat every customer with this same level of importance,” he continued.

Callifi is proud to bring this customer-first approach to every customer. Sasson cited an example where Medical office customers were able to stay in communication with patients during power outages with its redundancy and proactive monitoring even during Hurricane Sandy which literally helped ease life or death issues while offices with competitor providers weren’t as fortunate. “We treat every customer with this same level of importance,” he continued.

Callifi continues to push forward its mission in partnership with the tech community and customers helping everyone to improve. “We rigorously test the latest equipment. During this process, we report bugs in software and hardware to manufacturers and work with them to find and implement fixes. We have gone so far as registering phones with bugs to our test server to have real-time feedback as we worked with manufacturers.” adds Gilad. Callifi also builds custom integrations, security, and reporting for its customers and remains committed to delivering new features in its offerings by utilizing the emerging technology coupled with its deep expertise to empower customers.

The company has become a trusted sounding board for its customers not only in VoIP but also for better leveraging other parts of their tech stacks. “Our mandate is our customer success. Our customers’ needs guide us forward,” concludes Gilad. “Our father immigrated to this country before there was VoIP, and we carry on this tradition. My brother Gilad programmed VoIP before most of today’s providers came into existence. And I am happiest when helping family, friends, and customers. It is just part of who I am. So we are excited about the future, writing the next chapter with Callifi,” concludes Sasson.

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